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E-commerce groups find marketing gold mine in social media
Within the current e-commerce industry, organizations are nearly falling all over each other trying to reach their customers. Online businesses are constantly searching for new, more effective ways to reach consumers and are hoping to remain on the cutting edge of marketing. Recently, an increasingly expanding number of e-commerce companies have leveraged social media as a fresh way to connect with and grow their client base. To aid organizations in these efforts, here are a few tips for the most beneficial ways to utilize social media for e-commerce marketing.
One of the first decisions to make in these regards is on which networking platform they plan to launch and foster their marketing efforts. SocialMedia Examiner Cindy King pointed out that different users have profiles in different sites and having a presence on a certain platform can help the organization reach a select group of clients.
A main aspect to focus on with social media marketing is carefully crafting posts to attract maximum consumer attention. For instance, if a posting is of particular interest to the target audience, users will not only read and connect with the content, but will likely share it as well, increasing the amount of consumers the post reaches. Forbes contributor Ellen Lee recommended including calls to action to foster activity with fans and customers.
"If you post a cool or amusing picture, don't just ask your audience to 'check it out!'" Lee wrote. "Increase interaction rates by encouraging your audience to caption it, too."
Additionally, King suggested hosting social media events to establish a loyal community of fans and consumers. These can be online events where users connect with one another via messaging or other platforms. Or, companies can instead invite customers to an event at their brick-and-mortar location by offering a discount or promotion.
However, as social media accounts can contain sensitive information, e-commerce groups should seek to protect these pages with authentication credentials and encryption.
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