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Maintaining a website of any kind is an ongoing process. It's not too often that a successful page - with high user engagement and online activity - remains unchanged for a significant period of time. In order to keep individuals coming back, attract new users and increase website traffic, operators must provide new content to engage visitors.

This is especially true for e-commerce pages, which usually change their displays to include new seasonal items or other previously unseen offerings. However, these efforts can also go beyond just changing up the products to better suit the season. Instead, e-commerce and other groups should seek to improve their websites on a regular basis to keep current customers and grow their client base, and doing so may be easier than many thought. By following some industry best practices such as those mentioned below, page administrators can be confident in their online platform and boost the buzz surrounding their brand.

Take a customer's point of view
When making any changes or improvements to the site, it is vital that the design team and decision makers look at the page from a customer's point of view. Instead of seeing the platform as an avenue to boost revenues and grow the brand, take a moment to navigate the site like a normal visitor. 

"Make your team test the service like your ideal consumer," Luvocracy CEO Nathan Stoll told Mashable. "If you can't use it pleasantly for an hour straight, it's not good enough.

Enhance the site's navigability
One of the top reasons users leave a site or don't make a purchase is due to the platform being confusing or hard to navigate. This is one of the first areas that administrators should seek to improve, and can do so by displaying an easy-to-use search box, noted Visual Website Optimizer. In this way, anything that isn't readily accessible on the homepage can be located at a moment's notice.

Ensure the page is secure
Another area to investigate when making website enhancements is the page's security measures. If clients don't feel safe sharing their payment information in the shopping cart, they may be tempted to leave the site and purchase items elsewhere. To help alleviate this stress, site operators should implement encryption technology to safeguard customers' sensitive data. This security measure is attainable via an SSL certificate, which can also display certain signs to alert consumers of its presence. For example, some SSLs display a green address bar or small lock sign to signal a protected page. Others may show a certificate seal directly on the site itself. Either way, users will see these signs and feel safer when filling out their personal information in the shopping carts.

Take customer feedback into account
When redesigning a site, it is important that the new offerings not only enhance the way the platform appears and operates, but also serve to address client needs as well. If customers are demanding a certain feature, decision makers should seriously take this into account and add it, especially if it is one that is widely requested. Feedback from a variety of sources - consumer reviews, social media comments, etc. - can be leveraged to help guide these improvements and make the site more usable and tailored for visitors.

Promote the changes
Once the page has been re-engineered, don't wait for clients to stumble upon the newly added features themselves. Instead, go public with the changes via the company's social media page, suggested Sumall. This will not only boost traffic to the networking page, but can also serve to attract clients to the regular website and grow the customer base.

Protect data in transit with an SSL certificate today. 

corporate office

Thawte
The Gateway
Century Lane
Century City, 7441
Cape Town
South Africa

Postal Address:
P O Box 15986
Panorama 7500
Cape Town
South Africa

Call: +353 1 793 9141
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